For 40 years, the company’s ethical compass has been guided by the philosophy of fair choice. Every part comes from a verified factory and carries an individually assigned quality designation. This makes selection easier and allows real differences to be compared transparently.
In 2006, to mark the company’s 20th anniversary and with global consumers in mind, the idea was born to create a range of premium quality parts offered at market-competitive prices under the SRLine (Selected Replacement Line) brand.
Offering products of comparable quality with first assembly goods (OE) with a minimal percentage of complaints is the driving force behind the sale of the SRLine brand products.
Trust in the brand translates into a presence in 50 countries on 4 continents.
Maintaining high quality and brand development require careful factory selection and control. The Product Managers team performs audits. The machine park, certificates, production and control processes are verified. Product tests are also commissioned and their results evaluated.
Depending on the assortment, e.g. geometric measurements, strength tests, testing of material composition and their strength in accordance with the specification are performed.